Meta Ads Made Affordable - Workbook

This workbook is an essential resource, helping you master the art of creating Meta Ads campaigns that deliver great results on a small budget. With interactive exercises and practical strategies, it guides you step by step through the entire process of budgeting, targeting, testing, and optimising your ads.

What's Inside:

• Budgeting Made Easy: Exercises to help allocate resources wisely and create a three-tier budget strategy.
• Targeting Techniques: Learn how to build customer personas, refine audience targeting, and make data-driven decisions.
• Ad Format Guidance: Step-by-step instructions on selecting the best ad formats to meet specific goals.
• Testing and Optimization: A/B testing strategies, checklists, and real-world scenarios for improving campaign performance.
• Performance Tracking Tools: Templates and exercises to measure key metrics like ROAS, CTR, and conversion rates.