Meta Ads Made Affordable - Guide

This guide helps you create high-performing Meta Ads campaigns by providing clear, actionable steps for strategic budgeting, precise targeting, and ongoing optimisation. It offers a proven framework that enables businesses to achieve great results even with small advertising budgets.

What's Inside:

• Budget Allocation Strategies: Learn how to structure ad spend using the 40-40-20 rule for testing, scaling, and optimization.
• Audience Development: Step-by-step instructions to build Custom and Lookalike Audiences for precise targeting.
• Testing Framework: Guidance on A/B testing ad elements like headlines, images, and calls-to-action to find winning combinations.
• Performance Optimization: Daily, weekly, and monthly tasks to fine-tune campaigns and improve ROI.
• Troubleshooting Tips: Solutions for common issues like high costs and low conversion rates.