Lifecycle Email Marketing - Workbook

This workbook is an essential resource, guiding you to master lifecycle email marketing and create campaigns that engage, convert, and retain customers. With straightforward exercises and strategies, it walks them through every step, from building brand awareness to fostering long-term loyalty.

What's Inside:

• Skill-Building Exercises: Multiple-choice, fill-in-the-blank, and practical activities to create email campaigns that drive results.
• Practical Applications: Real-world examples, templates, and scenarios to help customers apply strategies to their own businesses.
• Campaign Planning Tips: Guidance on creating automated sequences, segmenting email lists, and crafting effective follow-ups.
• Performance Tracking Tools: Worksheets to analyse key metrics and optimise campaigns for continuous improvement.
• Loyalty-Building Strategies: Steps for designing loyalty programs, re-engaging dormant customers, and keeping communication fresh.